Our pledge

At Cupidly, everything we create is designed to bring people closer, to spark conversation, reflection, and connection through thoughtful design, but connection shouldn’t stop at our products.

That’s why we’ve pledged to give back 3% of all candle revenue every year to causes that nurture Connection, Creativity, and the Planet.

  • 1% for Connection

    Loneliness is one of the biggest challenges of our time. We’re proud to support Marmalade Trust — the UK’s leading charity dedicated to raising awareness of loneliness and helping people find warmth, friendship, and community again.

  • 1% for Creativity

    As a small creative business, we believe in the power of making — in the joy and connection that comes from creating something with your hands and heart.

    Our donation to Crafts Council supports makers, designers, and creative entrepreneurs across the UK.

  • 1% for the Planet

    For every candle that burns, we also want to give something back to nature.
    TreeSisters plant trees and restore forests around the world, focusing on ethical, community-led reforestation.
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